The Real Meaning of “Hot New Listings”

As you navigate through the hundreds of real estate websites on the Internet, you’ll encounter a captivating feature that’s usually bolded, blinking or screaming out at you.  Yes, it’s the important service that enables buyers to receive the latest and greatest listings daily.  “Hot New Listings”, “Automatic Daily Listings Notifier”, “Your Dream Home Notifier”, etc. … you get the picture.  The titles are different but it’s the same service being offered.  From here on in, I’ll refer to this empowering service as the “notifier”.

So what are the benefits of this to buyers? Well, here are some.

• Beat out your competition or at least level the playing field.  Listings on mls.ca are around 2 days old and often the best properties are sold within this time.  To receive these new listings, you’ll need to have a real estate agent send them to you or have your information placed in the notifier.  Being equipped with this allows you to beat out buyers on new listings and to be on a level playing field with the serious ones. 
• First to arrive means first to bargain for the lowest price.  Often, I’ve been able to bring my buyers to listings that just came to market that day.  They immediately placed their offer, negotiated, and won them below asking.  A few days afterwards, I would receive word from the listing agent on the number of inquiries on the sold property.  Fortunately, these buyers were too late and were given no chance to compete with us on the property.
• We all save time.  If the listing doesn’t interest you, we don’t go to see it.

There can’t be all advantages?!  You’re absolutely right.  The major disadvantage is that the notifier doesn’t send out listings in realtime.  All the listings that meet your criteria on that day are pulled from the system overnight and emailed to you.  Do you see the problem?

The problem is that you’re looking at yesterday’s listings.  Considering how competitive the market is right now, that’s several hours too much!  If you had seen that one special listing the day it came on the market, you would’ve had the opportunity to place an offer immediately or have a night’s rest to rationally consider whether to place an offer or not. 

There’s currently no system in place to allow for realtime listings, but what if you could receive realtime-like listings?  Sometimes as quickly as 5 minutes!  If you are a motivated buyer ready to move very quickly then this competitive advantage is something you need in this market.  If you’re interested, contact me at info@condolicious.com.